Vancouver, August 31, 2009: True North Gems (TGX: TSX-V) is pleased to announce the appointment of Mr. Martin Irving to the Board of the Directors.Mr. Martin Irving is a gemmologist with over 20 years experience working with diamonds and other minerals in Canada. Mr. Irving has extensive experience working with the Government of the Northwest Territories(“GNWT”), including establishing and running the GNWT minerals office, helping establish a diamond certification of origin program and developing diamond cutting facilities in the NWT. He is currently a Principal of Diamond Consultants Canada, a consulting company offering diamond expertise to people looking for opportunities in Canada.

Mr. Irving assumes his Board seat as the investment nominee for the Halman – Aldubi Group who acquired a 13 M share equity position through participation in the Company’s most recent financing (see press release dated August 6, 2009).

The Halman – Aldubi Group is a leading, Israeli based investment house that specializes in the provision of financial and commercial services including the management of Provident Funds, Pension Funds, Mutual Funds and Portfolio Management services. Halman Aldubi is an industry leader with a reputation for creativity and innovation. The Group’s core activities are finance and investment, areas in which their clients are offered the benefit of its decisive competitive advantage.

True North’s management and Board of Directors would like to welcome Mr. Irving on behalf of the Shareholders. The Company believes that the addition of Mr. Irving’s experience gained during the emergence of the Canadian diamond sector strengthens True North’s management and will be a valuable asset as the Company engages the permitting process for the Fiskenaesset Ruby Project located in southwest Greenland.

True North Gems Inc. is listed on the TSX Venture Exchange and is engaged in the exploration and development of North American and Greenlandic coloured gemstone prospects. The Company is a pioneer in coloured gemstone exploration and, currently in Greenland, has the rights to earn 100% interest in the Fiskenaesset ruby and pink sapphire property, and holds a 100% interest in the Qaqqatsiaq ruby property, and in Canada, holds a 100% interest in the Tsa da Glisza emerald property, Yukon, and the Beluga sapphire property located on Baffin Island, Nunavut.

For further information, contact:

Andrew Lee Smith, P.Geo., – or – Ken Shortt,
President and CEO Investor Relations
Telephone: 604-687-8055 or 1-800-399-8055
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