VANCOUVER, BRITISH COLUMBIA–(Marketwire – Aug. 21, 2012) – True North Gems Inc. (the “Company”) (TSX VENTURE:TGX) is pleased to announce that the formal translation of the Social Impact Assessment (SIA) report has commenced into both Greenlandic and Danish.

“This is another major milestone for the Aappaluttoq Ruby Project,” Stated Nicholas Houghton, President and CEO. “With the formal translation of the Environmental Impact Assessment (EIA) Report completed, and formal translation of the Social Impact Assessment (SIA) Report underway the foundation points to facilitate the public meetings are now reaching conclusion. As we complete the final steps leading to production, the translation into both Greenlandic and Danish will allow all public meeting attendees the opportunity to fully appreciate the steps that have been taken by True North Gems to develop an economically sustainable mining through to production business plan, maximizing the positive benefit to Greenland.”

The SIA report has been compiled with much assistance and input from the local community and stakeholder participation in conjunction with Carlbro/Grotmij A/S of Denmark, following three years of study regarding all social impacts from any mining operation at the Aappaluttoq site and the associated production and processing facilities. On completion, both the SIA and the EIA documents in unison will be made public with sufficient time provided for all stakeholders to assess their contents prior to initiation of formal public discussion hearings.

The Company expects both the EIA and SIA reports to be the focus of discussion at the community, stakeholder and general public meetings. The schedule for these meetings is under discussion with the BMP and will be released once confirmed.

This document contains “forward-looking information” and “forward-looking statements” (together, “forward-looking statements”) within the meaning of applicable securities legislation, which are made as of the date of this document or the document(s) referred to herein. Statements that express predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects”, “anticipates”, “plans”, “projects”, “estimates”, “intends”, “strategy”, “goals”, “objectives” or variations thereof or stating that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative of any of these terms and similar expressions) are not statements of historical fact and may be forward-looking statements. Forward-looking statements include, without limitation, statements with respect to: the amount of mineral reserves and mineral resources; the amount of future production over any period; net present value and internal rates of return of the proposed mining operation; capital costs; operating costs; strip ratios and mining rates; and mine life. The forward-looking statements are made based upon certain assumptions which, if untrue, could cause the actual results, performances or achievements of the Company to be materially different from future results, performances or achievements expressed or implied by the forward-looking statements. These assumptions include, without limitation: the price of gemstone products produced; anticipated costs; the presence of and continuity of gemstones at modeled grades and values; the capacities of various machinery and equipment; the availability of personnel, machinery and equipment at estimated prices; exchange rates; appropriate discount rates; tax rates applicable to the proposed mining operation; financing structure and costs; anticipated mining losses and dilution; gemstone recovery rates; reasonable contingency requirements; and receipt of regulatory approvals on acceptable terms. By their very nature, forward-looking statements involve inherent risks and uncertainties that could cause actual results, performances or achievements to differ materially from those in the forward-looking statements. These include, without limitation: price volatility, discrepancies between actual and estimated production, mineral reserves and resources and metallurgical recoveries, mining operational and development risks, regulatory restrictions (including environmental regulatory restrictions and liability), activities by governmental authorities (including changes in taxation), currency fluctuations, the speculative nature of gemstone exploration, the global economic climate, dilution, share price volatility, competition, loss of key employees; additional funding requirements and defective title to mineral claims or property]. This list is not exhaustive. See also, for example, the risks disclosed in the Company’s other disclosure documents filed at, including, without limitation, those disclosed in the Company’s management’s discussion & analysis. The Company expressly disclaims any intention or obligation to update or revise any forward-looking statements, except as otherwise required by applicable securities legislation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

True North Gems Inc.
Nicholas Houghton
President and CEO
604-687-8055 or 1-800-399-8055

True North Gems Inc.
Ward Kondas
Corporate Communications
604-687-8055 or 1-800-399-8055
604-899-1240 (FAX)